The Power of Brand Loyalty: Why We Gravitate Toward the Familiar

Brand loyalty isn’t just about sticking with what we know—it’s about trust, comfort, and the subtle joy that comes from consistency. Whether it’s the gear we use for work, the clothes we wear, or even the food brands we stick with, brand loyalty is something that most of us experience without even thinking about it. It’s ingrained in our routines and becomes an extension of….