Brand loyalty isn’t just about sticking with what we know—it’s about trust, comfort, and the subtle joy that comes from consistency. Whether it’s the gear we use for work, the clothes we wear, or even the food brands we stick with, brand loyalty is something that most of us experience without even thinking about it. It’s ingrained in our routines and becomes an extension of….

Let’s talk about passion. No, not the kind of “rah-rah” enthusiasm people force into their daily grind to make life feel less dull—but true, raw, deep passion. The kind that makes your heart race a little when you’re about to shoot something you’re obsessed with. If you’re passionate about what you’re photographing, it will show—every damn time.

You know when you see a photo that just punches you in the gut with emotion or beauty? That didn’t happen by accident....

Alright, let’s get real—AI is everywhere, and it’s not backing down anytime soon. From fully generated images that’ll make you do a double-take to the handy tricks in Photoshop (Ps) and Lightroom (Lr) that make edits a breeze, AI is changing the game. But depending on how you roll, this could be a blessing or a curse....

Imposter syndrome. It’s that feeling that creeps in late at night when you’re staring at your latest edits, questioning whether any of it is good enough. Or maybe it hits you as you’re scrolling through social media, seeing highlight reels from photographers who seem to have it all figured out. I’ve been there. Hell, I’ve lived there for most of my career and still....