unSocial Media

After reading this article it really got me thinking about it and how I feel about it.

As someone who's been in the photography industry for over a decade, I've had a front-row seat to the evolution of both technology and social media. In the early days, these platforms were a refreshing way to connect with fellow creatives, showcase our work, and find inspiration from others around the globe. But as time has gone on, I've seen the environment shift dramatically—and not for the better.

Social media, once a hub for creativity and genuine interaction, has devolved into a space where algorithms favor trends over talent, instant gratification over meaningful content, and quantity over quality. Photography, like many other art forms, seems to have lost its depth in this race for likes and follows. The emphasis on viral content has diluted the authenticity and artistry that once defined the craft. It feels like the masses are being conditioned to consume, react, and move on without ever truly engaging with or appreciating what’s in front of them.

I’ve personally scaled back my use of social media, not only because of its impact on my profession but also because of its broader effects on society. We’ve traded thoughtful conversations for shouting matches, community for division, and understanding for outrage. The world feels more divided, and there's a constant sense of bitterness and hatred in online interactions. And worst of all, the dumbing down of genuine thought is palpable.

Photography, for me, has always been about capturing moments that tell a story, that resonate on a deeper level. Unfortunately, that depth is getting harder to find. We need to remind ourselves of the importance of intentionality, both in how we create and how we consume.

I’m not saying social media is all bad—there’s still value in connecting with others and sharing ideas. But I do believe it's crucial to recognize its downsides and find ways to engage that don’t compromise who we are or what we stand for.

For those of us in creative fields, it’s important to prioritize authenticity over algorithms, quality over quantity, and meaning over metrics.